Mission & Strategy

Mission:


What an organization is trying to achieve in long term as formally declared in its mission statement. A mission statement is an organization’s vision translated into written form. In its leader view the direction of and purpose of the organization. It is the vital element in any attempt to motivate employees and give them a sense of priorities.

Mission statement: as a description or declaration of why the organization exists which provide a pattern within strategies are formulated.

Question addressed in mission statement:

1. What is the purpose of organization?
2. What is unique about organization?
3. What is its principal?
4. What are its values?
5. Where is it seen to be in 10years time?

Such as: “What you want is what you get”

Strategy:

Strategy refers the determination of basic long term objectives of an enterprise and the adoption of course of action.
Strategy response firms serious changes in the environment.
A strategy is an action that takes one or more of its goals. It is large scale, future oriented plan for interaction with the competitive environment to achieve objectives.
Such as-Apple strategy of new IPod launches which brings huge attention in all over the world.

Defined in other words strategy:

1. Where the business trying to get?
2. Where market should be a business compete?
3. How can the business perform better?
4. What resources are required?
5. What are internal and external factors?
6. What are the values and expectations?